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The truth behind your favourite flavours.txt
5:01The pinnacle promotionstruth behind your favourite flavoursWhy do you enjoy eating your favourite food? It seems like an obvious one, right? You’re probably thinking: ‘Because it tastes good’. But the psychology and biology of food choice and flavour preference is some of the most fascinating science out there.In this video, Kimberley Wilson, a psychologist with a master's degree in nutrition, explains why we evolved to like or dislike different flavours, how some of our preferences are influenced from before we are born, and how you can go about changing that.Written and presented by Kimberley WilsonAnimation by Daire CollinsFollow BBC Reel on Twitter, Instagram, Facebook and YouTube2 February 2023Food & DrinkShareSaveExplore MoreThe traditional Turkish pudding with a surprising twist25 Jun 2025Food & DrinkTurkey's wild and rugged Black Sea region1 Aug 2024Food & DrinkThe blunder that changed chickens forever25 Mar 2024Food & DrinkThe hunt for the world's most expensive fungus4 Jan 2024Food & DrinkWhat food and drink is good for your memory?2 Jan 2024Food & DrinkHow safe is frozen fruit?21 Dec 2023Food & DrinkThe world's oldest drinkable champagne17 Oct 2023Food & DrinkThe harmful legacy of poor nutrition28 Feb 2023Food & DrinkJapan: Creating the first wagyu beef in a lab16 Jan 2023Food & DrinkHow a vegan diet can affect your brain4 Jan 2023Food & DrinkSpicy chillies: Behind the agonising pleasure of capsaicin22 Nov 2022Food & DrinkThe fight to feed humanity8 Nov 2022Food & DrinkThe surprising role chocolate played for ancient humans1 Nov 2022Food & DrinkHow beetroot can enhance your performance24 Oct 2022Food & DrinkThe truth about drinking raw milk3 Oct 2022Food & DrinkThe Russian food obsession inspired by the US30 Aug 2022Food & DrinkWhy is cod so popular in Portugal?11 Aug 2022Food & DrinkHow sushi took over the world21 Jun 2022Food & DrinkThe truth about supplements and who should be taking them18 May 2022Food & DrinkWhy we should treat food like medicine16 Mar 2022Food & DrinkHow clean, flat design became the go-to for big tech brandsDiscover how Paula came up with and sold the Windows 8 redesign that revolutionised the look of tech brands.18 hrs agoBBC Maestro - Paula ScherWhen brand inspiration comes from a paper ticketWatch how Paula Scher created a flexible brand identity, inspired by the notch in a ticket.18 hrs agoBBC Maestro - Paula ScherWhy understanding the client helps you find the best designFind out how the logo and graphics of a group of theatres were transformed and given a new personality.18 hrs agoBBC Maestro - Paula ScherWhy good typography is so important to a brand's identitySee how Paula created the brand identities for the Met Opera and New York City Ballet with clever typography.18 hrs agoBBC Maestro - Paula ScherThe success story of two logos becoming onePaula Scher describes the challenges of creating the logo for Citibank, and how it all started on a napkin.18 hrs agoBBC Maestro - Paula ScherHow to be a designer and work with clientsMeet Paula Scher and learn about the role of a graphic designer and the impact of great design.18 hrs agoBBC Maestro - Paula ScherJapan's photo tomb that contained a historic legacyThe Japanese photographer who buried hundreds of photos and the journey to revive his legacy.23 hrs agoTime FrameHow to adjust the cues you give out to the worldLearn how to decide what version of yourself you're going to present, depending on what you want to achieve.2 days agoBBC Maestro - Evy PoumpourasThe power of making and owning decisionsLearn why making your own decisions is the key to increasing your confidence.2 days agoBBC Maestro - Evy PoumpourasWhy you don't need people to like youEvy explains that aiming to be liked is a distraction as it focuses on your needs rather than a good result.2 days agoBBC Maestro - Evy PoumpourasWhy you don't need the respect of othersLearn how seeking respect dips into ego and external validation and could derail you from what's important.2 days agoBBC Maestro - Evy PoumpourasHow to take control of how you respondEvy Poumpouras will show you how to handle your emotions and stay focused on what you want to achieve.2 days agoBBC Maestro - Evy PoumpourasThe power of absorbing informationLearn how to listen to improve your self-awareness. 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