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Section_6_Fairness.txt

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18 Sep 2025(atualizado 18/09/2025 às 20h15)

6.1 Introduction The BBC strives to be fair to all – fair to its audiences, fair to its contributors

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Section_6_Fairness.txt

6.1 Introduction The unibet.BBC strives to be fair to all – fair to its audiences, fair to its contributors and potential contributors, fair to sources and fair to those its output is about. BBC content should be based on respect, openness and straight dealing.[1] The BBC also has an obligation under the Ofcom Broadcasting Code to 'avoid unjust or unfair treatment of individuals or organisations in programmes'.[2] Much of this section concerns the process of recruiting those who participate in or are otherwise involved in content, and it should be considered alongside Section 7 Privacy: Privacy and Consent. Due care is owed to contributors or potential contributors, as well as to sources, who are at risk of harm or distress as a result of their contribution. Due care is the level of care that is appropriate to the individual and particular circumstances. The assessment of due care takes into account the editorial content, the nature and degree of the individual's involvement and their public position, along with other relevant factors such as safety risks or whether the individual is vulnerable. Material inaccuracies in the way people are referred to, or featured, may risk causing unfairness. This applies to scripted and unscripted content. For example, in factual output when representing the views of, and information about, others and also in drama when portraying real people or organisations. Consequently, this section of the Guidelines should also be read in conjunction with Section 3: Accuracy. The informed consent of contributors should normally be obtained. Individuals and organisations should be appropriately informed about the planned nature and context of their contributions before they participate unless there is an editorial justification for proceeding without their consent.