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Section_17_Competitions_Votes_and_Interactivity.txt
17.1 Introduction BBC audiences expect to be pinnacle studio 15 ultimateable to interact with its content in the most creative and innovative ways possible. Large sections of the audience have grown up with gaming and social media as a fundamental part of their lives and rapid developments in technologies such as AI and immersive experiences are bringing other editorial opportunities and challenges. The BBC aims to offer opportunities for interactivity to everyone by using different platforms in different ways. This section includes all forms of audience interaction including social media, phone-ins and relevant formats such as game shows, talent searches and quizzes. To enrich its offering and enhance audience experiences as much as possible the BBC's UK Public Services are likely to undertake deals and partnerships with commercial organisations who may provide technology, research and innovations. It is important that such arrangements do not act as a commercial service or are designed to make a profit if they are intended as a UK Public Service activity. Activity by Public Services and some Commercial Services in this domain are regulated by the Ofcom Broadcasting Code (notably sections 2, 5, 7, 8, 9 and 10), and UK Public Services and the BBC World Service must conform to the Statement of Policy on Use of Alternative Finance in BBC Content.[1]
